Doubly Good, Leigh Garland Using a big brand can hurt Too often, start-ups within large enterprises try to leverage existing brand-loyalty in order to get customers over the hump to purchase an early-stage product. Unless you provide some kind of real va... brand innovation logo product management service development 1 Apr 2019 Articles
Doubly Good, Leigh Garland Innovation vs Transformation Many large enterprises are struggling to reconcile social, economic and technological disruption. Disruptive businesses dominate entire sectors before the incumbents even know what’s happening. As a r... decision making innovation service development 21 Mar 2019 Articles
